WHAT IS #YOUTHPOWEREDMEDIA?

Youth Powered Media is made by kids, driven by kids, conceived by kids. It’s a medium of communication in which youth can articulate their ideas, innovations, questions and concerns to other youth and to the adults that are shaping the world kids live in.

IT’S IMPORTANT!

  • It’s really important! Because families LOVE digital media, and guess what? Kids really LOVE it.
  • In fact, twice as many kids are using mobile media as were using it just 2 years ago, while the use of traditional media [think TV, radio] is actually on the decline.
  • Information, education, advertising – it’s all living on mobile digital devices. So shaping a kid’s relationship with media at a very young age is critical.

HOW SHOULD WE DO THAT?

  • We have to give kids a chance to be users of media in an empowered way.
  • They should regularly create their own media messages in order to understand the crafting of all the messages they receive every day.
  • They should get lots of hands on experience with the infrastructure of the digital world they live in.
  • We MUST address the Digital Divide between affluent kids and poor kids in exposure to media.