"Reporters, editors, photographers and all members of the Council of Information and Broadcasting share a common and essential interest in protecting the integrity of the newspaper, news channel. As the news, editorial and business leadership of the council declared jointly: ‘Our greatest strength is the authority and reputation of The Media Council. We must do nothing that would undermine or dilute it and everything possible to enhance it.'”

A Handbook of Values and Practices for the News and Editorial Departments